hotel tou nishinotoin kyoto

Concept Making / Naming / Brand Identity / Graphic Design / Digital Design / Wayfinding

光と陰影が織りなす「hotel tou」。喧騒から離れた閑静な「西洞院」だからこそ見通すことができる知られざる日本の美や奥深い文化体験を提供します。ブランドコンセプトである「奥」には、京都という土地で悠久の時を経て築き上げられた伝統や文化の奥深さを意味しています。建築設計事務所「SUPPOSE DESIGN OFFICE」が手掛けた空間も、コンセプト同様「光と影」や「間合い」を表現しています。
奥行きを感じさせる日本らしい抽象的な表現で、曖昧さと心地よく寄り添うブランド・コミュニケーションを構築し、銅で作られたサインは京都の碁盤の目を想起させるレイアウトで、インテリアとの融合を図っています。ブランドカラーには銅を基調とした色を選定し、文字の濃淡で陰影を表現しています。デザイン、食、菓子、庭、アート、ライブラリーの書籍など、京都の奥深さとコンテンポラリーなクリエイティブの融合をお楽しみください。

Located in Nishinotoin, tucked away from the hustle and bustle of the city, “hotel tou”—with its interplay of light and shadows, reveals the hidden depth of japan creating a rich cultural experience.
The hotel’s concept of “Oku” (depth), signifies the tradition and culture that has deepened throughout the ages in Kyoto. The spatial design by architectural practice, suppose design office, expand this same concept through its contrasting use of lights and shadows and unique approach to crafting spaces.
We responded to this spatial design with brand communication that is comfortable in ambiguity and expresses the Japanese sense of depth through abstract expressions. The typography and form of the copper signage were designed to be reminiscent of the grid-like layout of kyoto and blend in seamlessly with the interior design. the brand color is based on copper and shadows are expressed in the stationary through the difference in the tone of the letters. The design, foodstuffs, gardens, and library allow guests to experience the true depth of kyoto.

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Creative direction and interior design: SUPPOSE DESIGN OFFICE
Branding and management: artless Inc.
Creative direction: Shun Kawakami
Design: Shinsaku Iwatachi and Thomas Zimmerman
Project management: Asami Kinoshita
Signage & Item Photography: Yuu Kawakami
Client: Withceed Hospitality Management

Art direction and design: Kazuki Kaneko
As a member of artless Inc.

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