sa vie

Brand Identity / Graphic Design / Wayfinding

渋谷区広尾にあるナチュラルワインとフレンチをベースとした鉄板焼レストランのグラフィックを担当いたしました。ネーミングはインテリアのキーマテリアル「錆」と同音のフランス語「sa vie(人生)」からきており、「料理」「シェフとオーナーの人柄」「インテリアデザイン」「フランス料理と鉄板焼き」などのキーワードを具現化したヴィジュアルアイデンティティを構築。美味しく楽しい、アットホームで遊び心がありながらも、料理や食材に対する真摯な考え方や取り組をも表現しつつ、ギミックとして少しエッジを錆びさせ、インテリアとの連動も試みています。インテリアの部材から抽出した錆のブラウン、モルタルのグレーをベースに、ライティングのオレンジをアクセントカラーとして選定しています。

We were in charge of graphic design for a teppanyaki restaurant based on French cuisine in Hiroo, Shibuya-ku, Tokyo.The naming is derived from the French word "sa vie" (meaning "life"), which is the same sound as the key material for interior design, "Sabi" (meaning "rust" in Japanese). A visual identity was created that collectively embodies key words such as cuisine, the personalities of the chef and owner, interior design, French cuisine and "Teppanyaki". It is delicious and fun, at-home and playful, but also expresses a sincere approach and commitment to food and ingredients. As a gimmick, we rusted the edges a bit and attempted to link it with the interior. The brown of rust and the gray of mortar extracted from the interior were used as base colors, and the bright orange of lighting was selected as an accent color.

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Creative direction and design direction: Ai Yoshida, etc inc.
Interior design: SUPPOSE DESIGN OFFICE
Graphic design and signage design: Kazuki Kaneko, one inc.
Food produce: Satoshi Kakegawa

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